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Kate Tattersfield on May 21, 2025

What Your Coworking Audience Really Wants: AI Breaks It Down

At a time when coworking is fast becoming the number one office option for businesses of all shapes, sizes and sectors, understanding your coworking member needs is more important than ever. 

To compete amongst the new and growing players, every operator needs to serve their community by giving it what they want. But first comes understanding. 

AI is making it easier to identify what people like and don’t like. Of course, speaking to coworkers IRL is the best way to discern what really motivates them, but AI can provide you with a data-informed overview. 

At Nexudus, we use AI by leveraging data and predictive models, helping you to paint a picture of member engagement and trends in booking demand, and to predict potential pain points such as member churn. 

By understanding member behaviours and preferences, you’ll be better equipped to personalise experiences and optimise the resources within your buildings. AI can identify patterns, predict future demand and offer customised recommendations.

Whether you run a single small space or a large flexible workspace portfolio, you’ll have something to gain when you start using your CRM’s AI as a tool for planning and strategy. So, what are you waiting for? Start exploring our three AI tools today!

1. AI-Powered Churn and Engagement Tool

First up is our Churn and Engagement dashboard. This is what provides you, the operator, with insights you can transform into actions. You can understand your member needs, enhance engagement and maximise space utilisation. 

You can see overarching patterns or get more granular through the coworking members segmentation analysis function. Either way, the ultimate goal is to understand behaviour and give your coworking audience what it wants.

You can find out a lot about various aspects of your space, including:

  • Churn prediction – The tool can pinpoint the members who are at risk of quitting their coworking membership within a certain timeframe (e.g. one month). You can use this information to address pain points proactively. 
  • Engagement metrics – You can also gain insight into how your members are using your space, such as which meeting rooms they’re using and how often, and how your amenities are utilised. Understanding member preferences can help you design your workspace in a way that appeals to everyone. 
  • Actionable insights – Once you’ve gained an understanding of your audience, you can use other tools within your coworking management software to personalise communication and tailor offers for individuals. 

2. AI-Powered Trends Tool

The Nexudus Trends Dashboard also leverages AI and predictive models to identify occupancy and booking patterns within your space. This is useful, particularly when planning and forecasting future demand. As well as improving your offering, you can use this tool to pinpoint popular resources, and plan for peaks and troughs in usage. 

Here’s an overview of what our AI-powered Trends tool can do for you:

  • Data-driven insights – The Trends Dashboard analyses historical data to provide actionable insights into various aspects of your coworking space, including occupancy, booking patterns, and member behavior. 
  • Predictive modeling – AI-powered predictive models are used to forecast future trends, allowing you to anticipate demand and optimise resource allocation. 
  • Resource demand – The dashboard helps identify the most and least popular resources, and when they are likely to be in high, average, or low demand. 
  • Member engagement – The dashboard provides insights into members’ engagement with different resources, as well as the likelihood of members churning within a specific timeframe.

3. AI-powered Resource Demand Tool

Finally, we have the AI-powered Resource Demand dashboard, a predictive tool that provides granular insights into how your resources are utilised at any given time. 

AI analyses historical booking data and predicts future demand patterns. 

You can use it to identify which resources are in high or low demand, and at which specific times. You can use this data to inform strategy around resource allocation and pricing, for instance. Here are some of its key features:

  • Resource insights – Understanding your highs or lows in demand is simple – find out which resources are experiencing high or low usage overall, or during peak/off-peak hours or days. You control the variables.
  • Data-driven decision-making – Use this tool to make sure the right resources are available at the right time. You can also create a dynamic pricing strategy (adjusting prices based on demand to maximize revenue). 

If you’re new to AI in coworking spaces, why not give it a go today? It can really help you streamline operations, enhance member engagement and boost revenue. 

As well as automating time-consuming tasks like gathering data for reports, AI-driven insights can help predict member needs and personalise communication. 

By analysing usage patterns and preferences, you can curate smarter spaces and tailor services to increase member satisfaction and retention.  It’s not all about coworking space data analytics and actionable intelligence. 

At Nexudus, we’re also using OpenAI to automate helpdesk enquiries, to ensure timely support – even outside ‘regular’ working hours. 

Ultimately, embracing the AI functionalities within your CRM is a strategic move that can drive innovation and growth while allowing teams to focus more of their effort into building in-person relationships – and less on repetitive tasks.

Kate Tattersfield
Author

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