Coworking

You’ve got the building, the amenities and the vision…but have you got the members?

You can have the best coworking space in the world, but without online exposure, potential members might not know you exist. And this is where coworking listing sites play a big role. Listing sites—also known as coworking directories—are a bit like Airbnb for offices.

They’re a great way to promote coworking spaces because they’re designed to put you in front of people (and companies) who are looking for a membership or office.

It’s not just about simply highlighting the location.

Coworking listings sites can help your space become more discoverable online by boosting your SEO, and they can bolster your credibility through reviews. Whether you’re a small indie space or an international coworking organisation, listing your space can be an effective way to fill desks faster.

Listing sites build trust and visibility

It doesn’t take long to list your space, and it can be an effective way of getting more leads with not a lot of effort on your part.

The main benefits look like this.

• Visibility

A listing site is essentially an online marketplace where freelancers and business owners go to search and compare office space. You’ll be exposed to more people than you would if you only listed memberships on your own website.

• Trustworthiness

Featuring on listings sites can boost your credibility; in a sense, a third party has verified your workspace, which can instill confidence in those looking to work in a smaller, lesser-known coworking establishment.

• SEO

Some listings sites rank highly on search engines like Google for terms such as “coworking space in [insert location]”. You can benefit from this visibility, especially if your own website is getting a bit lost in the results pages.

• Lead generation

People who use listings sites are already in the market for a workspace. In other words, they’re warm leads. CTAs and embedded forms encourage decision makers to enquire, so it could be a lucrative lead generator for you.

• Benchmarking

What’s more, you can see what everyone else is doing! Comparing your own pricing, amenities and photography against other operators can help you improve your own.

As with most things, it’s important to consider the ins and outs of coworking listing sites.

Some take commission per booking or lead, while others might charge you to list your workspace on their website. Check out some reviews online, and pay particular attention to any comments relating to reliability, transparency and dispute handling.

Gable

Gable helps companies manage remote and hybrid workforces by providing on-demand access to a global network of workspaces.

They operate in over 900 cities across more than 60 countries, with a network of over 17,000 workspaces. This is a big player, used by a number of major companies, including HubSpot, Okta, Snowflake, Expedia and Dropbox

Desana

Desana is a global hybrid workspace platform that gives companies on-demand access to a network of spaces in over 60 countries.

Heavily focused on serving large, global enterprises with a comprehensive and highly secure platform, clients include GitHib, Yahoo, Microsoft and JLL.

NearU

NearU is a global platform that provides on-demand access to a wide network of workspaces through a pay-as-you-go mobile app and web portal.

They list spaces in the UK, Europe, North America, South America, Africa, and Asia, allowing users to find and book desks, meeting rooms, and private offices. The platform is used by both individuals and companies looking for flexible, hybrid work solutions without long-term contracts or subscriptions.

Coworker

Coworker is an online coworking membership marketplace with listings in over 170 countries. It lists tens of thousands of coworking locations and a variety of options, including private offices, dedicated desks, hotdesks and even virtual offices.

Browsers can use the website’s search filters to really refine what they’re looking for, whether it’s a coworking membership with access to a roof terrace for chilling out on, or a 10-person office with gym access and shower facilities.

Listing on Coworker might boost your visibility and contribute towards SEO.

LiquidSpace

Used by big brands like T Mobile and GoFundMe, LiquidSpace leverages technology to help businesses make their hybrid work strategy work for them.

People use the platform to find a new HQ or on-demand “spokes”—tenporary workspaces or desk passes with minimal commitment (i.e. flexible workspaces like yours). You can check out what’s proving popular on analytics and use this to inform your strategy.

Deskpass

Deskpass makes it easy for coworkers to book space on-demand.

It lists spaces in 290 cities currently, and is growing all the time.
It’s free to list your space, you just need to provide images, details of your space and pricing, and Deskpass will send you an automated confirmation when a member books one of your resources.

Getting started doesn’t require a lot of time or effort and it can be a great way to reach customers who prefer a “pay-as-you-go” coworking model.

Upflex

Upflex enables businesses to consolidate their office and coworking portfolio, in part by unifying the billing and procurement process.

Like the other global sites, listing here could make you a viable option for larger businesses looking to place their some of their staff in coworking spaces, or those who are expanding and want to test out new markets.

To sign up, you’ll need to fill out a short registration form (and agree to the T&Cs), then Upflex will get back to you with next steps.

European coworking listing sites

HubbleHQ

HubbleHQ lists full-time offices and part-time offices in the UK, making it easier for business owners to accommodate hybrid working. It’s free to list your space—HubbleHQ takes commission on bookings.

Connecting users with a wide network of spaces, business centres, and shared offices Coworking Spain is a key player in a country seeing massing coworking growth. The platform provides a comprehensive directory and features a magazine with news and articles about the coworking industry in Spain.

Workin.space

Workin.space specialises in listing coworking spaces in Europe (over 10,000 offices in over 2,500 cities). They list flexible workspaces (including coworking spaces), turnkey solutions and sublets.

Flowspace

This UK-based platform offers on-demand access to a network of flexible workspaces. Individuals and businesses can instantly book desks, meeting rooms, and private offices not tied to long-term contracts.

Spacepool

Spacepool’s focus is on the UK market, particularly London, but they do have a limited number of listings in other major European cities.

The platform is designed to handle the entire process online, from search and arranging viewings to signing contracts and making payments.

Tally Workspace

Tally Workspace helps startups and scale-ups find and manage flexible office solutions across the UK.

Their free service offers on-demand desks and meeting rooms to part-time or full-time office spaces, with a strong focus on London and other major UK cities. The company is widely used within the UK’s startup ecosystem, having assisted hundreds of companies in finding their ideal workspace.

COWORKIES

Berlin-based COWORKIES is actually a jobs board website for the coworking industry (excuse the side-step, but we think it’s worth a shoutout). Simply create a profile and start listing your vacancies.

myHQ

myHQ offers flexible and affordable office space solutions across India, catering to freelancers, startups, and large enterprises.

They operate in over 30 cities with a network of more than 5,000 properties, providing options like pay-per-use plans, fixed desks, and managed offices. The company is widely used, having delivered over 50,000 seats to more than 5,000 corporate clients.

Upsuite

Colorado-based coworking listings site Upsuite has a large inventory of spaces across the US and Canada. Specialist advisors help clients to find the perfect office fit for their needs and requirements.

Davinci

Got an underutilised meeting room in the US? Davinci lists over 20,000 meeting rooms and customers can book a spot online immediately.

They specialise in listing spaces for virtual office customers and also provide full-time listings.

Valvespace

Valvespace isn’t a public-facing listing site like the others we’ve discussed.

Think of Valvespace as a B2B operating system that works in the background. Flexible workspace operators, online booking platforms and large property brokers use Valvespace to manage their inventory, share it with each other, and process deals more efficiently.

Operating in over 250 cities across North America and EMEA, it is a widely used industry tool, having facilitated billions in request-for-proposal value and being trusted by over 100 leading commercial real estate advisories.

How to optimise your listing

Add pizazz to your coworking listing to stand out in the crowd. Or at least ensure your photos are up-to-date! In all seriousness though, optimising your listing is the key to getting more eyes on your prize, and more bums on seats.

High quality photos are a must: make sure they’re clear, bright and showcase the different parts of your space, including meeting rooms, breakout areas and any outdoor space. This will help people to visualise your space and quickly assess whether or not it meets their needs.

Don’t forget to update pricing when it changes, including hourly, daily and monthly rates.

Help your listing rank highly by peppering your copy with relevant key words.

Mention the amenities and perks members can expect, including 24/7 access, high-speed internet, events, discounts at local vendors, and wellness facilities. And—in the interests of transparency and credibility—update your listing details whenever these change.

Why not invite your contacts at listings sites to some of your events (where relevant)? For instance, you could host them at new building openings and refurbishments to keep your brand at the top of their mind. Ask them if they’d promote your space on their socials too.

Placement in your marketing mix

Listing sites can operate as a well-oiled cog in your marketing wheel.

With this in mind, don’t treat it as a separate entity, but as part of the whole.

Share your listing on your own social channels, and tag the sites to encourage them to do the same. Some listings sites put a lot of time and energy into creating content for their followers, running campaigns like “workspace of the week”. Let the list-ers know you’d like to feature, and highlight your offers, special events or any news-worthy items to pique their interest.

You could also share your listing in newsletters to stakeholders. This can encourage repeat bookings and build credibility.

However, be aware that your audience could also start browsing the other coworking spaces on the listings site (an even bigger incentive to make yours glow)!

Some listings sites provide with analytics relating to your listing, and you can use analytics in Nexudus to track its efficacy as a lead source. Keeping an eye on metrics like page views and click-to-conversion rates supports your long-term optimisation plans.

Tracking where leads come from is easy with Nexudus when you use a UTM (Urchin Tracking Module) in your URLs. When someone clicks or taps a link in your listing, your own website, newsletters or social posts, this information is captured and recorded in Nexudus.

Start listing your space

Ultimately, listing your workspace on global and regional coworking listings sites can attract leads, boost online visibility and build credibility.

Analytics access reveals how effective your listings are as a lead generation source, and benchmarking yourself against others can help you improve and refine both your actual coworking offering and how you promote it.

If you haven’t already, start exploring the coworking listings sites we’ve shared today to see if there’s a fit for your space. Of course, it’s just as—if not more—important to optimise your own website’s booking process.

Nexudus’ easy to build, brand-able forms make bookings easy, and enable you to capture useful data from the very beginning of the member lifecycle.