Maslow’s, London
Powerful space management for a multi-faceted hospitality group
Eleni Koussoroplis
Director of Membership
About the brand — Maslow’s is a collection of thoughtfully designed members’ houses that seamlessly blend work and wellbeing. Inspired by Maslow’s hierarchy of needs, these spaces cater to both professional ambition and personal fulfilment, offering private offices, shared workspaces, fitness studios, bespoke meeting rooms, rooftop bars, restaurants, and curated cultural events.
Unlike traditional offices or impersonal coworking spaces, Maslow’s houses are warm, tactile, and energising – designed for enhanced productivity in a familiar, relaxed setting. With existing locations in London’s vibrant Fitzrovia and Soho, Maslow’s fosters connection, conversation, and restoration, ensuring members thrive in an environment where time feels well spent.
Maslow’s began working with Nexudus in 2017 to streamline operations for its first London location, Mortimer House. It has since expanded with another location in 1 Warwick, also powered by Nexudus.
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Industry
Coworking and Members Club
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Company Size
Over 1000 members
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Location
London, England
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Website
Maslow's website
Results
- A key operational tool to manage members and clients in two locations, with unique branding sets for each location
- A powerhouse of resource booking functionality, allowing members across Maslow’s spaces to seamlessly access spaces, book rooms, events, fitness classes and more
- Dedicated members’ portal features (on mobile and desktop) that allow customers to make bookings and payments, and engage with their network
About the spaces
Mortimer House opened in London’s Fitzrovia, in 2017. Set in a 7-storey Art Deco building, Mortimer House features beautifully designed workspaces, members’ living rooms, studio and gym and a progressive events program.
Maslow’s second location, 1 Warwick, is located on a dynamic corner of London’s Soho. Opened in Spring 2023, the members’ house features Yasmin, a stunning rooftop restaurant and terrace, private and communal workspace, event space, members’ living rooms and gym.
Working with Nexudus
Since 2017, Nexudus has worked closely with Maslow’s operational teams to augment their multifaceted hospitality brand, introduce new member features, streamline core operations and extend the brand with advanced digital technologies for both staff and members.
Products and features used
- Membership plans and credits
- Bookings and resource management
- CRM and operational management
- White-labelled members’ app
- Single and multi-site memberships
- Integrated financial tools
- Analytics and reporting
A fundamental tool for operators and members
Maslow’s brand requires an intensive suite of operational tools to manage the complexity of its hospitality, events and food and beverage (F&B) focus. Through Nexudus, the brand can manage its memberships using a robust CRM, create bespoke events, grant members contactless access to its locations and provide printing services.
Nexudus offers Maslow’s a space to standardise as well as tailor and tweak member plans with absolute flexibility, offering customers greater choice. Members can manage their plans, pay invoices, book resources and engage with their network through the customer-facing functionality Nexudus offers, with a fully white-labelled app for iOS and Android.
Scalable support
Nexudus played a key role in helping Maslow’s expand to its second location, 1 Warwick. By establishing a central network for itself in Nexudus’ platform, Maslow’s could easily set up both its Mortimer House and 1 Warwick as separate locations in this network, giving the team complete visibility across all its operations from a single dashboard. Maslow’s can easily invoice members in multiple locations and manage memberships effortlessly using this functionality.
This support also extends to the member apps being used across Maslow’s multiple locations, with each app getting a unique look that mirrors the brand of the location a member is in.
Improved engagement
Nexudus is continually improving the customer experience Maslow’s offer to its members, with extended support for seamless visitor management, a smoother app experience and more frequent touch points. For example, Maslow’s team can set up automated email notifications to streamline the entire member onboarding experience, with notifications in place for booking confirmations and visitors. Key automation of this nature across Maslow’s operations creates between 35-40% headroom in day-to-day administrative tasks.
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