Customization and Learning: 2 Powerful Strategies to Boost Tenant Satisfaction in Your Coworking and Flex Space

Roaming is becoming increasingly frequent within coworking spaces, especially in big cities. The coworking world has become more competitive, and investing in your tenants' experience is no longer just a nice-to-have—it's a critical component of your space’s success. Building a strong community where you offer a customised experience to your tenants will help with retention, referrals, and engagement, ultimately paying off your balance sheet. 

Two key strategies that have proven particularly effective in enhancing tenant satisfaction are customisation and learning. By delivering customised services to your members and helping them learn and thrive within your space’s community, you can create a coworking space where tenants feel valued and invested. In this article, we’ll explore how these strategies can be implemented and how you can make the most of your Nexudus account to help you achieve this.

Strategy 1: Customization – Making the Space Feel Like Home

One size does not fit all, especially regarding coworking spaces. Your tenants are diverse in their needs and preferences, and the more you can cater to these, the more satisfied they will be. Once you have the basics covered, such as having reliable Wi-Fi, keeping the space clean and tidy, and ensuring comfort, you can start thinking about how to give your tenants the ability to personalise their experience in your coworking space, making it feel more like their own.

Customisation goes beyond just physical space. It involves creating a user experience that resonates with your tenants’ needs. According to a survey by Deloitte, 36% of consumers expressed an interest in purchasing personalised products or services, and 48% said they were willing to wait longer for a personalised product or service. This trend extends to coworking, where the ability to tailor one’s workspace and digital experience can significantly enhance satisfaction.

Case Study: Second Home is a creative workspace provider in London, Lisbon, and Los Angeles. Known for its innovative design, you can immediately feel the design-focused approach when you walk into one of their spaces. I visited a Second Home in London, and the design by Selgas Cano and Estudio Cano Lasso makes a statement regarding customisation and alignment with the brand. As an anecdote, they had 600 different types of chairs, which gives you an idea of the highly customised design. The project is designed with the following in mind to improve their tenants’ experience in the space:

• Flexible Workspace Design: Second Home features a variety of areas, including open-plan areas, private offices, private phone booths, and a coworking area that can be transformed into a large event space. Members can choose the environment that best suits their work style. The space is filled with natural light and greenery, promoting well-being and productivity. Here, you can see a tour of the space showcasing the different areas.

Second Home Spitalfields

• Tailored Member Services: Members can select from various membership plans based on their specific needs, whether they require occasional access or a full-time office. This flexibility ensures each member finds the perfect fit for their work habits.

• Curated Cultural Programs: Second Home also offers a range of events and activities, allowing members to engage with the community in personally meaningful ways.

Bespoke Your Members’ Digital Experience, Your members’ app, is the digital twin of your space, where you can also deliver bespoke experiences based on your members' needs. We have enhanced how you customise your Nexudus Passport app home page, allowing you to extend this personalisation to the digital realm. For example, you can customise the home page tiles to highlight your most relevant services, events, upcoming bookings, etc., enabling your members to stay on top of what’s happening in the space. You can also fully customise the app by using our white-label version.

Nexudus Passport APP - Homepage

This level of customisation enhances the user experience and drives engagement. When the interface is aligned with tenants' preferences and needs, they are more likely to use the app and the services you offer.

Strategy 2: Learning – Fostering Growth and Development

The second key strategy to boost tenant satisfaction is offering learning opportunities. In an ever-evolving professional landscape, continuous learning is essential. By providing access to educational resources, you can help your tenants stay ahead of the curve, adding significant value to their coworking experience.

The Importance of Learning in Coworking Spaces: Learning isn’t just a buzzword—it’s a tangible benefit that can set your coworking space apart. A survey by LinkedIn found that 94% of employees would stay longer at a company if it invested in their learning and development. For coworking spaces, offering opportunities for growth and learning can increase tenant retention and satisfaction. One of the main advantages of coworking spaces is the diversity of their communities. The opportunities to build courses, workshops, or talks on different topics are massive, as are the opportunities for members to learn about various skill sets and professional fields.

Case Study: Impact Hub, a global network of coworking spaces focused on social innovation, offers a great example of how learning can be integrated into a coworking community. Impact Hub places a strong emphasis on learning and collaboration, offering a variety of workshops, mentorship programs, and events designed to help social entrepreneurs develop their skills and scale their impact. These learning opportunities are often tailored to the specific needs of the community, with a focus on topics like sustainable development, social entrepreneurship, and impact measurement.

Impact Hub Madrid - Alameda

By providing these learning opportunities, Impact Hub supports the professional growth of its members and fosters a sense of community and shared purpose. This has helped Impact Hub build a loyal and engaged membership base that sees the space as more than just a workplace—a platform for growth, learning, and making a positive impact in the world.

Learning in Your Pocket: Nexudus’s Courses, now available in your Nexudus Passport app, allow you to offer similar educational opportunities and let your members follow these courses when they are on the go. Whether it’s a series of workshops, training on the latest software tools, or wellness programs, you can curate and deliver content that meets the diverse needs of your tenants. By making learning accessible and convenient, you enhance the value of your coworking space and foster a culture of growth and development.

Nexudus Passport APP - Courses

Additionally, the Surveys module, also available in the Passport app, enables you to gather feedback on the types of courses or learning opportunities your tenants are most interested in. By understanding their needs, you can tailor your offerings to be more relevant and impactful.

For example, you could use a survey to determine which skills your tenants are most interested in developing. If a significant portion of your community expresses interest in learning about digital marketing, you could quickly respond by contacting the experts in digital marketing within your community and putting together a course on the topic.

Bringing It All Together: The Synergy of Customization and Learning Customization and learning are powerful, but they create a synergistic effect that can significantly boost tenant satisfaction. By offering a personalised experience rich in opportunities for growth, you create an environment where tenants feel valued and supported.

For instance, imagine a member who regularly uses the customised home page to access educational courses on SEO. Over time, they see tangible growth in their professional skills, which benefits their career and makes them more likely to stay with your coworking space, as it becomes closely linked with their personal and professional development.

This approach improves tenant retention and enhances your coworking space’s reputation as a forward-thinking, tenant-centric community. As coworking continues evolving, spaces prioritising these strategies will be better positioned to thrive in a competitive market.

Conclusion: Elevating Tenant Satisfaction with Nexudus Incorporating customisation and learning into your coworking space is no longer just an option—it’s necessary for those looking to stand out and succeed in the competitive coworking world. Features from Nexudus, including Home Page Tile Customization, Courses, and Surveys, provide a solution that helps you implement these strategies effectively.

Nexudus Passport APP - Surveys

Whether through personalised app interfaces that make everyday tasks more intuitive or tailored learning opportunities that support professional growth, your coworking space and community can thrive and succeed.