Hospitality 

The link between wellness, productivity, and happiness is indisputable, with a recent report, entitled The State of Work-Life Wellness, <a href="https://assets-cdn.gympass.com/docs/Lead-Magnets/UK/WLW24/WLW_Report_en_UK_Final_1c3b66440d.pdf?_ga=2.251971529.114032689.1698410069-333539349.1698410069&_gl=1*1aqxbur*_gcl_au*NDAyNjQ3NzQ2LjE2OTg0MTAwNjk." target="_blank" rel="noopener noreferrer">claiming</a> that “well-being is the holistic outcome of our occupational, physical, emotional, social, financial, intellectual, spiritual, and environmental wellness.”It’s no wonder that well-being is now highly prioritised in mixed-use developments.Couple that with technological developments to enhance those spaces – and we’re entering an era of true work-life balance.This article explores how technology facilitates wellness in mixed-use buildings.Wellness trends in mixed-use spacesAs companies continue to entice people back into the office, it’s commonplace for flexible workspaces to include a wellness space, or coworking spaces to strike partnerships with local wellbeing brands. This is a major talent attraction – with a global JLL survey <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-coworking-spaces-are-getting-people-out-of-home-offices" target="_blank" rel="noopener noreferrer">finding</a> that “more than two-thirds of people put achieving a good quality of life ahead of salary in terms of their work prioritises.” Scott Homa, Head of Property Sectors Research for JLL Americas, <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-coworking-spaces-are-getting-people-out-of-home-offices" target="_blank" rel="noopener noreferrer">explains</a> how “co-locating fitness with flex space means users can prioritise health and wellness alongside their professional careers.” For instance, The Ministry (a Nexudus customer), offers 150 health classes every week.But it’s not just workspaces that offer wellness amenities. Gyms, workout rooms, Yoga studios, and meditation suites are must-have offerings in many high-end hospitality spaces, including coliving spaces, residential apartments, and Member’s Clubs. With certain mixed-use developments operating an open-door policy, technology becomes beneficial when managing access to spaces, ensuring everyone’s safety and security.With <a href="https://help.nexudus.com/docs/access-control" target="_blank" rel="noopener noreferrer">access control</a> technology, as an example, users can simply tap in and out of spaces, depending on their membership type. For instance, coliving spaces with coworking amenities might restrict access to wellness suites for coliving residents, as opposed to day visitors or coworking members. Access control, integrated within a centralised system, not only helps manage access, it’s hugely beneficial in understanding space popularity. Upsell your wellness offerings even further using an app where members can seamlessly book <a href="https://help.nexudus.com/docs/events" target="_blank" rel="noopener noreferrer">events</a>.In mixed-use developments, current trending wellness offerings include meditation suites, mindfulness, and Yoga spaces, gym and fitness classes, outdoor classes (such as running clubs and boot camps), and spa treatments. Classes made bookable online increase sales, making them accessible to non-members, while opening the doors to local residents.Wellbeing in the built environmentAlthough well-being is typically associated with fitness, mindfulness, and healthy eating (as examples), the fundamentals of good well-being can be found in the built environment.<a href="https://post.parliament.uk/research-briefings/post-pb-0054/#:~:text=People%20spend%2080%2D90%25%20of,complex%20and%20variable%20than%20outdoors." target="_blank" rel="noopener noreferrer"> According</a> to the UK Parliament, “people spend 80-90% of their time indoors” – exposure to dangerous indoor pollutants, like unhealthy building materials and dodgy heating appliances, can lead to “an increased risk of respiratory and cardiovascular illness, cognitive impairment and certain cancers.”Installing buildings with smart technology monitors space conditions. For <a href="https://iopscience.iop.org/article/10.1088/1755-1315/1101/9/092019/pdf" target="_blank" rel="noopener noreferrer">example</a>, Indoor Air Quality (IAQ) sensors and intelligent Heating, Ventilation, and Air Conditioning (HVAC) systems manage air quality, either by the touch of a button or remotely via an app.Technology facilitates improved diversity in spaces too. For instance, installing noise control technology and sensor lighting can support members of the neurodiverse community (who generally feel overwhelmed in loud, bright spaces, causing them to avoid social, shared spaces altogether). Thanks to technological advancements, the impact of adapting shared environments not only brings positive impacts on people’s health but also makes spaces more welcoming and inclusive.Building materials can be considered too. For example, The Black & White Building in Shoreditch (managed by FORA) has wellness written all over it, as it’s built almost completely with sustainable timber materials. <a href="https://www.architectsjournal.co.uk/buildings/timber-all-the-way-the-black-white-building-by-waugh-thistleton" target="_blank" rel="noopener noreferrer">With</a> “over a third less embodied carbon than comparable six-storey structures,” the project designers believe that the timber element makes “people feel happier and more productive” working there. Timber louvres clad the exterior glass “to provide a natural shade, reducing solar gain on the facade while boosting the reach of light to the interior.” <a href="https://www.healthline.com/health/natural-light-benefits#benefits" target="_blank" rel="noopener noreferrer">Access</a> to natural light is far better for our well-being than artificial lighting, improving circadian rhythms, and boosting happiness and Vitamin D production.Curating that human interactionWhile hanging out in a healthy building is important, a good vibe can never be created in an empty building. Those all-important connections, collaborations, and communities make a huge difference in the experience of a place. To make those possible, developers can enlist their trusted designers to curate meeting points for people within a space. For instance, a communal kitchen encourages coliving residents to cook amongst one another, sparking conversation and friendships to flourish. Installing a staircase as a main feature in a workspace encourages people to take the stairs (and crossover with one another), rather than the lift. There are obviously physical health benefits in the latter’s approach too.Expanding on the relationship between workspaces and wellbeing, Camille Herinckx <a href="https://bravecorp.co/ideas/f/mha-week-the-relationship-between-workspaces-wellbeing" target="_blank" rel="noopener noreferrer">stresses</a> the importance of wellness-first workspaces in mitigating the risks of loneliness, which “could have the same impact on your health as smoking a whopping 15 cigarettes a day.” Her recommendations include facilitating a super-connected work environment, complete with uber-fast WIFI, audiovisual technology, and workspace apps. This isn’t limited to workspaces, because any hospitality space benefits from enabling these technologies.The virtual space is an equally important facilitator for connection. In <a href="https://www.nexudus.com/blog/1415080505/tech-enabled-spaces-managing-hybrid-communities-in-coliving-spaces/" target="_blank" rel="noopener noreferrer">essence,</a> it's a digital space where people meet, network, and engage with your brand (even when members aren’t using your spaces, like when a digital nomad is travelling to another country, but will keep coming back to your coliving space as a base). Virtual communication technology, like discussion boards, communication channels, or specific online events, facilitates those connections across the physical and virtual, ultimately enhancing well-being by fighting off loneliness and creating happy, memorable experiences.The future of tech-enabled wellbeing spacesThis wellness-first approach in mixed-use development ultimately transforms how we live, work, and connect. By prioritising holistic well-being, creating mood-boosting environments and supporting physical and mental health, the current wellness movement not only improves productivity and happiness, but it also forges a sense of community and inclusivity as well. As technology continues to evolve, its role in optimising wellness amenities will only become more significant, driving the future of urban living toward greater health and harmony.

English

Discover how the intersection of technology and wellness in mixed-use developments enhances productivity, happiness, and well-being. Explore trends, smart building solutions, and innovative wellness amenities shaping the future of urban living. 

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Community

Go to any gym, cafe, or hotel lobby in the city and we guarantee that you’ll spot a remote worker amongst the hustle and bustle, with a laptop, notebook, and coffee to accompany them. Empowered by hybrid working lifestyles, white-collar workers are regulars in mixed-use spaces – developments that seamlessly blend a range of activities, from working, living, eating, and exercising under one roof. Think – apartment living above a cool cafe and workspace, or a member’s club that accommodates a lounge, restaurant, gym, and yoga studio. Right now, mixed-use properties are on the rise, with ‘developments under construction in every major UK city,’ <a href="https://www.ucem.ac.uk/whats-happening/articles/mixed-use-development/#:~:text=Mixed%2Duse%20properties%20aren't,they're%20growing%20in%20popularity." style="text-decoration:none;">according</a> to the University College of Estate Management. What makes mixed-use spaces even more popular is how they fuse a certain level of hospitality and community by bringing the right technology into the mix. Let’s explore this further.   <h2 dir="ltr">A strong community, that’s distributed.</h2>Driving the demand forward for mixed-use space is the need for a holistic experience that promotes convenience. People are seeking spaces that meet their needs around flexibility, well-being, sustainability, and not least, a sense of belonging and community. As mixed-use spaces offer flexibility, the model forces no one to come in and so people come and go as they please. Take, the digital nomad who is hopping around a new city every few weeks. A solo traveller may stay in a <a href="https://www.nexudus.com/blog/1415035149/coliving-in-2023-the-development-of-a-major-global-real-estate-market/" style="text-decoration:none;">coliving</a> space to make connections, without the intention of staying there in the long term. Although this all-too-common example of coliving might indicate that the nomad isn’t going to be an intrinsic part of the community, a community manager, who’s role exists to gather people and forge connections, can work with a distributed community. All that’s needed is the right technology to bridge the gap between people in a physical space, and those accessing the virtual. <a href="https://nexudus.com/nexudus-virtual-communities/" style="text-decoration:none;">Nexudus Virtual Rooms</a> facilitate a level of community online with discussion board features that enable community managers to keep members in the loop about exciting news and events. These can be organised and booked through the Nexudus app too. People can easily meet one another on the app, whether they're looking to connect with someone with a particular skill set for a project, or they just want to introduce themselves to another traveller. <h2 dir="ltr">The expectation for tech.</h2>Here’s the thing about coliving spaces though – they’re not just spaces for people to stay in. Offering more than just accommodation, coliving spaces are being developed more frequently as mixed-use properties that incorporate cafes, workspaces, or leisure facilities, for instance, within the same building. Locke Hotels, for instance, provides several residential aparthotel accommodations on the upper floor, with the ground floor having a cafe workspace. Its position on high streets around London makes it more accessible for members of the public and locals as a third place to simply walk into and work. Since the pandemic, remote workers have been keenly attracted to the energy, spirit, and design of third places. In 2022, JLL <a href="https://www.jll.co.uk/en/trends-and-insights/workplace/how-third-places-are-becoming-mainstream" style="text-decoration:none;">reported</a> that 36% of employees worked in a third place at least once a week. Hotel lobbies have transformed from what were once quiet spaces into buzzing hives of activity, under a trend known as ‘lobby culture’ – which occurs in “a dynamic, multifunctional space, where people can stay, work, eat and drink, and socialise,” <a href="https://www.linkedin.com/pulse/hotels-get-hospitality-do-coworking-ian-minor/?trackingId=CuskQsy2TH6Can4unzaC%2Fg%3D%3D" style="text-decoration:none;">says</a> hospitality expert, Ian Minor. The benefits of opening hotel doors to the public has led to “a massive revenue stream” from local visitors. In some residential developments, like at Locke Hotels, the lobby concept has been ditched altogether in favour of a cafe/workspace. The receptionist has gone too, with a coffee barista or community manager taking their place – who is friendly and welcoming by nature. They set the tone when people walk through the doors, and when that’s done well, it produces the perfect scenario for locals to come back again and again. It builds community. Whether a mixed-use development hosts remote workers in a cafe environment or a hotel lobby space, there is an expectation for high-quality technology amenities whatever the space, including super-fast WIFI and plug sockets. Some hotels even go so far as to incorporate meeting rooms or phone booths. After all, who wants to take a phone call when there’s a lot of background noise? Making these amenities bookable is convenient. For the user, the experience is seamless and more positive. They don’t even have to be in the space itself to book a room or booth, making it handy for their work day. Teams who live locally might even pop in just to use these facilities. Meanwhile, for the operator, the ability to gather data to better understand who users are and at what times they come in helps consistently make business improvements and scale up faster.  <h2 dir="ltr">Part of the club.</h2>More than just a workspace, a bar, hotel rooms, a restaurant, or a gym, members' clubs operate across a range of functions that suit the lifestyle of their target audience. Unlike a mixed-use coliving space where a resident might not come back for a year or two, members' clubs exist to bring the same people back day after day. After all, customers are paying a monthly premium to be part of that club.   Members clubs are all about ‘offering a feeling of belonging,’ <a href="https://portfolio.savills.com/lifestyle/the-enduring-allure-of-members-clubs/" style="text-decoration:none;">says</a> Claire Reynolds, Co-Head of Prime Central London, Savills. It’s where “the staff knows your name, the newspaper you read, and what you like to drink.” It’s not only about the high level of hospitality on offer, members clubs attract a like-minded group of people, so the essence of community, that feeling of belonging is very important too.Typically, members are nominated and a network between the community has already been established. There are plenty of activities to join to get to know people better too. Utilising technology enhances the level of hospitality and community in members' clubs. Smart technology, for example, can change the function of a mixed-use space. For instance, in some lounges, the lights automatically dim at 5 pm to indicate the end of the working day and the beginning of the evening. The space transforms from a workspace into a bar. Technology also facilitates sales. Nexudus <a href="https://nexudus.com/nexudus-virtual-communities/" style="text-decoration:none;">CRM</a> supports operators across the entire customer lifecycle so that, from the moment someone books a tour of the space, the CRM manages the opportunity to sell and upsell across the customer journey. This can make teams a lot leaner, and allow for more attention to detail spent on hospitality and customer service.<h2 dir="ltr">The bottom line.</h2>As mixed-use developments continue to grow in popularity, merging visitors with locals through a high level of hospitality, and community, in whatever way the space functions, is really important. Technology too, is key to facilitating frictionless experiences that bring people together, whether that’s in a physical way or a more distributed manner, all while providing excellent customer service. This essential combination is really powerful in enabling operators to scale and grow across the world.<hr>At Nexudus, we’re passionate about creating fully customisable, easy-to-integrate software that manages your entire space - from reception to rooftop. For over 11 years, our award-winning tech has helped workspace owners and operators be more efficient, provide users with an unforgettable experience and gather advanced analytics for better decision-making. <a href="https://www.nexudus.com/contact/">Discover how we can help you today.</a>

As mixed-use developments continue to grow in popularity, merging visitors with locals through a high level of hospitality, and community, in whatever way the space functions, is of prime importance.

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Albert Einstein is widely credited with coining the phrase: “Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”The jury is still out about whether he actually said this or not, but that doesn’t make the statement any less true. Warren Buffet prefers to call this financial phenomenon The Snowball and has built an empire around its principles. Today, we’ll be discussing a financial phenomenon of our own, called Dynamic Pricing. We’d like to think of it as the ninth wonder of the world. For the hospitality industry in particular, dynamic pricing strategies offer the best means to automate revenue management. Let’s explore how easy it can be to set up dynamic pricing in your management software and the potential advantages it affords.<h2 dir="ltr">The sweet science.</h2>The hospitality industry is no stranger to using trend-driven pricing strategies. However, we believe that there’s a delicate balance between adjusting prices to maximise revenue and creating uncertainty amongst potential customers.Let’s take hotels as an example. Using real-time market trends, hotels can maximise a room’s potential value by raising prices during periods of high demand. During off-peak periods, this same room would be sold at below its value to limit vacancies. On paper, this makes sense, but we’ve all been there: the frustration of a room’s pricing being inordinately high just a few minutes after you last checked. Here’s where the balance comes in.Imagine being able to plug into multiple data points all at once, then let a sophisticated analytics tool adjust the pricing for you. For a hotel, these data points could include historical occupancy, current market fluctuations, peaks in season, guest patterns, room types, trends and local events (such as concerts). By digesting each of these data points, the right system could adjust pricing on the fly and ensure room revenues were fairly maximised, ADRs maintained, without price gouging potential customers or negatively impacting the brand.<h2 dir="ltr">How we approach dynamic pricing at Nexudus. </h2><h3 dir="ltr">Demand prediction</h3>One of AI’s strongest suits is looking for patterns, crunching numbers and building a cohesive understanding of the future. Our native AI tools, built into the dashboard, allow users to predict how busy a particular resource will be at any given time.A sophisticated AI model crunches the numbers of bookings made in the last year, extracts fresh data from the last four weeks and takes into account each room’s differing properties, the locations they’re in, as well as how holidays impact usage.  The result is an ideal balance between fair pricing and revenue maximisation. <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339856098.png" width="624" height="259" class="fr-fic fr-dii"><span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Demand prediction in action<h3 dir="ltr">Last minute requests</h3>We’re big proponents of using trends to define pricing. On the Nexudus platform, users can automatically adjust booking rates based on forecasts automatically gathered from usage. These can further be supplemented with custom data points to provide a more comprehensive picture of pricing possibilities. Here’s a preview of how we allow users to define custom percentages during periods of high demand, average demand and low demand. <span style="font-size:11pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339855895.png" width="624" height="376" class="fr-fic fr-dii"><span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Gradual dynamic pricing on the Nexudus platform For example, you can increase booking rates by up to a third (33%), when customers book resources last minute - this percentage could increase based on the number of hours notice provided before booking. In cases of extra high demand, those looking to book one hour before could see a rate increase of 25%, with those looking to book 10 minutes before receiving the full 33% increment. <h3 dir="ltr">Capacity-based pricing</h3>Only a few rooms remaining? Only a few minutes left to book a room? Now we’re talking.Users can jump into the Nexudus platform and define their own parameters for ‘full capacity’ for any given space. When a popular area, room or resource runs low on the bookable time you’ve assigned it per day, it will kick into dynamic pricing mode without you having to lift a finger. Sure, we assign you a suitable limit to begin with, but where’s the joy without a healthy level of customisation built in? Users can set values to each stage of capacity for the room - eg, a different price at 50%, a new one at 25% and another at 10% to make the best possible use of capacity limitations. <span style="font-size:11pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://landing.spaces.nexudus.com/en/content/images?name=1708339856437.png" width="624" height="208" class="fr-fic fr-dii"> <span style="font-size:9pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Users can set their own preferred limits for capacity-based pricing<h2 dir="ltr">The ninth wonder, without the worry.</h2>We believe that any dynamic pricing strategy has to be informed by more than just an opportunity to increase revenue. We understand that this is not always possible, especially if a hospitality organisation faces the technological barriers of integrating multiple systems together in order to maintain a healthy pricing balance.Using an analytics-driven system like Nexudus ensures that all the data points for your space live alongside your operations dashboard, so your pricing is always informed by real-time data from your workspace trends. <a href="https://www.nexudus.com/contact/" style="text-decoration:none;">Book a demo with us today to learn more. </a>

What makes dynamic pricing a financial phenomenon? It's a sweet science. Do it correctly, and it's the best revenue booster your space could ask for.

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Read our latest articles to catch up on our most recent updates, advice and tips for workspace operators, and news and insights from the wider coworking and flexible workspace industry.

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Dynamic pricing - the ninth wonder of the world

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Read our latest articles to catch up on our most recent updates, advice and tips for workspace operators, and news and insights from the wider coworking and flexible workspace industry.

Balancing Act: The Intersection of Tech and Wellness in Mixed-Use Developments

Elevating mixed-use spaces: The crucial role of hospitality and technology in community management

Dynamic pricing - the ninth wonder of the world

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