5 Best Custom Email Templates to Boost Engagement in Coworking Spaces (Nexudus Guide)
Intro
In today’s world, the average person receives around 121 emails daily. According to a study by Statista, a global business intelligence platform, an estimated 361.6 billion emails will be sent daily by the end of 2024. It’s no surprise that effective communication is crucial to staying ahead in the dynamic coworking industry. Every email you send to your members or potential leads is an opportunity to foster a sense of community and reflect your brand identity. But how can you ensure your messages resonate with a diverse audience?
Understanding the Need for Bespoke Communication
Although all coworking spaces are unique, they all share one thing in common: a vibrant community filled with individuals from various walks of life. In an environment where freelancers, startups, and corporations coexist, personalised, targeted communication is essential, not just a luxury. This is where Nexudus, the award-winning fully customisable coworking software, steps in, offering powerful tools to create bespoke email communications that engage your members.
While diversity is a strength, it can also present challenges. How do you communicate in a way that feels relevant to everyone? From the creative freelancer seeking a relaxed, informal style to the corporate team expecting professionalism, tailoring your messages ensures they resonate effectively with different audiences, which is crucial for engagement and satisfaction in a coworking space.
Leveraging Nexudus for Custom Email Templates
Tailoring your messages to a varied audience is vital for building a thriving community. However, it can be challenging to write bespoke emails for each member. Nexudus provides a solution with its customisable email templates, allowing you to adapt the content and design of your emails to suit the preferences of your audience. Whether welcoming new members, sending event reminders, or sharing important updates, Nexudus enables you to craft messages that speak directly to your recipients’ interests.
Example of an Email Template available in Nexudus
Nexudus offers over 50 pre-built default email templates, all of which are fully customisable. Whether you want to tweak the design by adding your logo, include a promotional banner for a new offer, or simply update the email copy, the possibilities are endless. Additionally, our templates are available in multiple languages, including German, English, Spanish, French, Italian, and Portuguese, right out of the box.
Leveraging Nexudus for Custom Email Templates
With the latest update, you can assign different “From,” “Reply-to,” “CC,” and “BCC” fields to each email template. This enhancement gives you greater flexibility, ensuring that replies are directed to the appropriate person or department. While this might seem like a small change, it can significantly impact how your messages are received and acted upon by your team.
For example, imagine you own a fictional coworking space called NexCoworking and want to ensure the finance team handles all invoices. With the new update, you can set the sender of invoice emails to “Finance @ NexCoworking” and direct replies to “finance@nexcoworking.com”. This allows you to relax while your finance team efficiently manages invoice-related inquiries.
Practical Examples of Customisation
Nexudus email templates allow you to craft personalised, informative messages that warmly welcome new members to your coworking space, outlining what they can expect, and guide them to valuable resources.
Here are five key types of emails where customisation can enhance engagement:
- Event Registration
When a member signs up for an event, seize the opportunity to suggest future events that align with their interests. Just remember to update the email template regularly, ensuring the content stays fresh and relevant. This way, your members will always be aware of the latest happenings in your space, keeping them engaged with current offerings rather than outdated events.
- Welcome email to new members
The first email a new member receives sets the tone for your space. Make sure to thank them and make them feel welcome, while also being informative about your space and what they can expect. A well-crafted welcome email should include clear branding, using your space’s colours, logos, and fonts to create a cohesive visual identity that resonates with your brand's identity.
- Invoice created
Instead of just sending a straightforward invoice, use the invoice email as an opportunity to thank your member for their continued support. Additionally, include clear instructions on how to make the payment and provide contact information for any questions or concerns they may have, ensuring a smooth payment process and reinforcing a positive relationship with your members.
- Booking confirmation
When a member books a resource, such as a meeting room, use the confirmation email to showcase some of your best-selling resources that they may not yet be aware of. Additionally, highlight relevant add-ons that could enhance their experience for future bookings. Doing so not only provides value to your members but also helps you maximise your revenue potential.
- Tour request confirmation
When someone books a tour, they are likely interested in becoming a member. Use this email to highlight the unique selling points of your space, and don’t forget to enrol them into Nexudus’ customer relationship management (CRM) to track their progress through your sales pipeline.
Ready to Transform Your Communication Strategy?
By implementing bespoke email communication, you can:
- Boost member engagement: Personalised messages lead to better member retention and satisfaction.
- Increase event attendance: Targeted invitations ensure events resonate with specific interests.
- Create a thriving community: Foster a sense of connection with each email you send.
Conclusion
In a coworking space, every interaction counts, whether it’s being greeted by the receptionist, chatting with the community manager, or receiving a welcome email. Each touchpoint reflects your brand. By leveraging bespoke email communications with Nexudus, you can transform your communication strategy, ensuring each message strengthens your community. Custom emails boost engagement, increase event attendance, and ultimately help create a thriving and connected coworking environment.
Since 2012, our award-winning solution has helped over 3,000 coworking spaces in 90+ countries digitally transform their operations, provide exceptional customer experiences, and gather advanced analytics for better decision-making. Want to learn more about Nexudus? Book a free consultative call with one of our software experts to determine if Nexudus is the right coworking software for your space.
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