Why Should You Join a Members’ Club?

Intro

Although members' clubs are one of the hottest trends in the hospitality industry today, their origins can be traced back to the 17th-century West End of London, specifically around St James’s, which is still referred to as 'Clubland'.

Once synonymous with politics and patriarchy, the earliest members' clubs of Clubland were exclusively available to wealthy men. For instance, White’s Club, the oldest members' club in London, historically advertised itself as a gentlemen's club and has always denied women the ability to become members. Some argue that it may be time to revisit this tradition, as demonstrated by former Prime Minister David Cameron, who ended his membership at White’s Club back in 2005 due to the controversial policy.

Modern Member's Clubs

Today, members' clubs have evolved far beyond their historical roots. While some gentlemen's clubs might still play a pivotal role in politics, the new emerging members' clubs focus on creating relaxing oases to escape stressful cities. These modern members’ clubs now cater to a diverse range of demographics, from creatives to entrepreneurs, and include women-only clubs featuring children's play areas and women-focused libraries - everyone has a seat at the table.

A rooftop garden in a bustling city

What are Members’ Clubs?

Members’ clubs are exclusive social spaces designed for individuals with common interests. These clubs cater to many demographics, from politicians looking to network, to professionals seeking an escape, or artists wanting to socialise. Each members’ club strives to distinguish itself by targeting specific demographics and offering unique experiences, with most aiming to provide a “home away from home”.

Over time, members’ clubs have evolved to meet the growing demands of their members, transforming into modern sanctuaries that combine community, wellness, and luxury. It’s not unusual for these spaces to offer a multitude of networking amenities. For example, the Oriental Club, located in a Grade I listed building, hosts private dining events. Meanwhile, Home Grown Club, one of London’s leading business clubs, organises pitching sessions in the style of the popular TV show Dragon's Den, allowing entrepreneur members to secure venture capital for their businesses.

A networking event 

The Growing Demand for Wellness

Whether due to the “spiritual awakening” caused by the recent global pandemic or newfound values, the Gen Z generation, consisting of anyone born between 1997 and 2012, is leading the wellness revolution. As younger generations continue to scale the corporate ladder, with Gen Z in the U.S. alone experiencing a pay growth of 13% in one year, they are using their newly acquired wealth to dictate changes in the status quo of the members club industry. As older generations follow in their footsteps, the growing demand for wellness has led to the creation of a new type of members’ club: the wellness space.

According to the Global Wellness Institute, the wellness economy grew by 6.4% annually from 2015 to 2017. In response to this growing demand, many members’ clubs are now transforming into health sanctuaries, offering spas, gyms, and even rooftop yoga studios, such as The Sloane Club. But why is there a sudden craving for wellness spaces? Why do people spend thousands of pounds per year, or even per month, to join a members club?

A wellness event 

Why Should You Join a Members’ Club?

Joining a members club offers numerous benefits tailored to individual interests and professional goals. One key advantage is the networking opportunities, as these clubs attract people with similar backgrounds, providing a platform for building valuable connections. Members often enjoy exclusive access to facilities, events, and services, such as private dining rooms, fitness centres, and cultural activities, enhancing their lifestyle.

The social aspect is significant, offering a chance to meet new people and expand one's social circle through shared activities and events. Many clubs also offer high-quality amenities and personalised services, adding convenience and luxury to everyday life. Being part of a prestigious club can symbolise status and success, while also fostering a sense of community and belonging among like-minded individuals.

Additionally, members' clubs often focus on personal and professional development, offering seminars, workshops, and mentoring programmes. The private and secure environment of these members’ clubs provides a safe space for relaxation and business activities. Overall, joining a members’ club can enrich one's social life, support professional growth, and offer exclusive experiences.

A typical rooftop pool in a members' club

Conclusion

In conclusion, members' clubs have come a long way from their exclusive, patriarchal beginnings in 17th-century Clubland. Today, they represent a modern sanctuary that caters to a diverse range of interests and demographics. Whether providing networking opportunities, luxurious amenities, or holistic wellness programmes, these clubs have evolved to meet the changing demands of society. The growing interest in wellness, particularly among younger generations, has further transformed members' clubs into health-focused havens.

By joining a members' club, individuals can enjoy a multitude of benefits, from personal and professional development to exclusive social interactions and community belonging. As the hospitality industry continues to adapt and innovate, members' clubs are set to remain a significant trend, offering unique and enriching experiences for all.