10 workspaces doing great things on social media
Kevin C. Whelan helps flexible workspace operators become leaders in competitive markets. In his article on how to do social media properly, he says:
“Social media is not a sales tool. It’s not a lead generation tool (unless you’re advertising). It’s a relationship tool. It’s a brand-building tool.”
At Nexudus, we couldn’t agree more.
It can be tempting for anyone running a business to get tied up in the minutiae of social media. How many leads come through our social channels? How many followers do we have on Instagram? Should we be jumping on the latest trend?
The fact is, if you create authentic content, the results will follow - eventually.
Resign yourself to the fact that these results might not be measurable straight away. It could be a case of someone seeing your social post and sharing it with a friend.
The friend in question may follow you and end up reaching out a few months down the line when they’re tired of working from home and need a friendly coworking space to work in.
Whether you run a solo indie workspace or a growing chain of offices, here are a few workspaces doing great things on social media right now.
1. The Hub Coworking on TikTok
Location: Ecuador
Social media channel: @thehub.coworking on TikTok
The majority of flexible workspace operators aren’t on TikTok. It’s a relatively new social media channel, so that’s understandable. However, the platform recently revealed it has 1 billion active global users, so it’s definitely worth exploring.
The Hub Coworking in Ecuador does a fabulous job of showcasing its space and members in a fun and engaging way, set to music. Check it out here.
2. Common Desk on Instagram
Location: US
Social media channel: @commondesk on Instagram
The great thing about Common Desk’s Instagram feed is that it showcases its space, members, employees - even the resident dogs get their fair share of the limelight.
The company also uses Instagram as a platform for updates and announcements, such as this one celebrating the opening of a new venue:
3. Nottingham Offices on Twitter
Location: UK
Social media channel: @nottmoffices on Twitter
As a coworking operator, it’s really difficult to do Twitter well (which is probably why many don’t bother). We think Nottingham Offices are a good example of how it can be used effectively. All you need is a photo, some hashtags and a sense of humour:
4. Serendipity Labs on Facebook
Location: US & UK
Social media channel: @SerendipityLabs on Facebook
We love this post by Serendipity Labs.
Instead of showcasing an empty reception area, it focuses on the employees. And instead of simply stating their name and job title, it humanises them by revealing something about who they are outside of work.
We particularly like that Blake “loves utilizing our call rooms & meeting rooms because it’s the perfect quiet space to tape an audition or do an online rehearsal.”
5. Coworking Tulum on Instagram
Location: Mexico
Social media channel: @coworking.tulum on Instagram
Coworking Tulum dedicates its Instagram feed to its members. It uses the platform to tell members’ stories while facilitating a bit of word of mouth marketing for its own business at the same time!
In the words of one member:
“I arrived in Tulum not knowing a soul, quit my job, got a whole new jungle family, set up my own business and so, so much more. A big part of this was made all the easier thanks to the epic-ness of @coworking.tulum.”
6. Aticco Workspaces on Instagram
Location: Madrid
Social media channel: @atticoworkspaces on Instagram
Aticco Workspaces certainly knows how to do Instagram well. Check out the Stories Highlights on their profile - they’re well-presented and reveal different aspects of the space and the community that calls it home.
Here’s a translation of the post below:
“Being part of #Aticco has helped us to reinvent ourselves as a company.”
As highlighted by our #coworker Sergio Romero, founding partner of @mdk_es, developing your project at Aticco means working in an international environment and being in contact with professionals from various areas, a key factor to drive innovation in your business model.
7. Coworking Lounge Tessinerplatz on LinkedIn
Location: Zurich
Social media channel: @CoworkingLoungeTessinerplatz on LinkedIn.
What’s an effective way to get people to engage with your content on LinkedIn? A) Share interesting, authentic and professional content with lots of visuals; and B) tag the relevant people in your post.
Not only is this a way of showing your appreciation to those who participated in your event, but it also prompts the participants to join the discussion.
8. CoHive Coworking on Instagram
Location: Indonisia
Social media channel: @cohivespace on Instagram
Like Aticco, we were impressed with CoHive’s Stories Highlights - see how they spell out “the future of work space is here.” Aside from clever visuals, we like how this operator combines functional images of its space with pictures of members.
CoHive also shares useful tips and advice covering everything from how to manage feelings of anxiety at work to how to create a productive workspace.
We particularly like this post celebrating Indonesian Farmer’s Day and Supporting Indonesian Agriculture:
9. B. Amsterdam on LinkedIn
Location: Netherlands
Social media channel: @B.Amsterdam on LinkedIn
B.Amersterdam really maximises LinkedIn’s potential by using it to attract new talent as well as promote events and members. As you can see, earlier this year the company posted a callout for a new Junior Event Manager.
LinkedIn is a great recruitment tool for coworking spaces because it’s free, and if your post is crafted effectively, it can reach an extensive network of potential candidates. LinkedIn also lets you post vacancies on the Jobs section. Take a look at this great example from B.Amsterdam.
10. Torno Colab on Instagram
Location: Ecuador
Social media channel: @tornocolab on Instagram
Torno Colab’s Instagram feed offers the perfect blend of member spotlights, events, architecture photos and, of course, dogs.
Although there are plenty of eye-catching images to choose from, we’re fond of this one which depicts the space in a disused state, before it was lovingly transformed into the vibrant community it is today.
Do you think your coworking space’s social media channels deserve a mention? Mention us in your posts and we’ll return the favour!
Scroll to the bottom of this page for our links...
Related stories
Top 10 coworking spaces for digital nomads
The rise of hybrid working brings an exciting lifestyle opportunity for adventure seekers. Indeed, digital nomadism – combining remote work with travel, where nomads don’t have a permanent residence – is so popular right now
Marketing Your Coworking Space: 3 Strategies That Work
Creating and sticking to a successful marketing plan isn’t always easy in a coworking space, especially if you're a lean team - with a tight budget - juggling multiple responsibilities. But the fact is, marketing has a direct impact on growth, visibility and the ability to attract and retain members.
9 ways to transform your coworking space into a haven for freelancers.
How to transform your coworking space into a haven for freelancers is a matter of understanding the needs of this diverse group of professionals. However, as you start to delve deeper into this process, you'll realise that it's impossible to cater to all the needs of this diverse group, although you probably shouldn't try, given that neither your budget nor the space you have at your disposal is infinite.
The Future of Coworking Spaces: 5 Essential Trends to Watch in 2025
The rise of hybrid working is having a profound effect on coworking spaces, with traditional office leases no longer the norm for organisations looking for space. Corporates and startups alike are attracted by their balance of professionalism and community, home comforts and top level business facilities. Everyone who works in or adjacent to the coworking industry knows that it’s always evolving. So, as we head towards the end of another action packed year, let’s take a look at some of the key coworking trends in store for 2025.
Visitors Are Knock-Knock-Knockin' at Your Coworking Door
At Nexudus, we process close to 100,000 visitor interactions monthly. Managing these interactions isn’t easy, but some key strategies can help streamline the process for visitors and customers. Here are five key points we’ve identified and how technology can help make the experience smooth for everyone involved.
Customization and Learning: 2 Powerful Strategies to Boost Tenant Satisfaction in Your Coworking and Flex Space
Two key strategies that have proven particularly effective in enhancing tenant satisfaction are customisation and learning. By delivering customised services to your members and helping them learn and thrive within your space’s community, you can create a coworking space where tenants feel valued and invested. In this article, we’ll explore how these strategies can be implemented and how you can make the most of your Nexudus account to help you achieve this.
5 Ways to Build Community in Coliving Spaces
Discover five effective ways to build a thriving community in your coliving space, from hiring a gregarious community manager to leveraging digital tools. Learn how to foster authentic connections among coliving residents for a vibrant, connected community.
5 Ways a Strong Work Ethic Shapes Your Company Culture
Our latest blog explores the true essence of a strong work ethic. What do we mean by a strong work ethic? Are we still talking about working late and commuting to the office 5 days a week? Find out in our latest blog which explores the 5 ways a strong work ethic can shape your company culture!
How to Foster Inclusive Coworking Spaces
Discover how coworking spaces go beyond mere work environments to foster inclusive communities that promote social change. Learn how design, accessibility, and understanding of community needs can create spaces of belonging and empowerment.
How to Make the Most of Your Coworking Member Community
Discover effective strategies to enhance your coworking member community. Learn how to foster connections, host engaging events, and create an inclusive environment for growth and collaboration. Boost member satisfaction and retention with our expert tips!
Community
