Live Webinar: Why People Are Loyal to Brands, Not Buildings

Live Webinar: Why People Are Loyal to Brands, Not Buildings

Join us on Tuesday 9th of March at 5pm (GMT) / 12pm (EST) for 60 minutes on how to make your workspace stand out.

Coworking has changed immensely over the past couple of years. In an extremely short space of time, it has evolved into a global phenomenon and has completely changed the way we make use of office space.

If we use the UK as an example, we can see clearly that the market has grown exponentially. With more than 6,000 flexible workspaces operating throughout the country, it is becoming more and more challenging to stand out from an increasingly populated crowd. As a result, it is no longer just important to go beyond the generic and develop a true sense of identity for your space, it is essential.

If the pandemic has taught us anything, it is that whilst working from home is certainly possible, as we have seen, it does not necessarily make it the most desirable option - with employees growing tired of their home office and flocking to workspaces, we can be sure that coworking is not going to be going anywhere any time soon.

Your members are unified by a shared sense of identity that comes with being a part of your workspace. But how can you strengthen this identity? And how do you establish it in the first instance?

Jamie Dundas, Founder at Monday Works - Brand logo next to headshot and text

At Nexudus, we recognise how valuable branding is to workspaces of all kinds. But we are not the only ones! On our latest webinar, we will be inviting one of our consultancy partners to take the floor to highlight ways that your space can use branding to establish exactly who you are as an organisation.

We will be joined by Jamie Dundas, Founder of Monday Works, a workspace consultancy designed to help design and run your spaces, whether you’re a seasoned operator, or completely new to the world of flexible working. Dedicated to helping operators build quality workspaces, attract long-term members and turn a profit, Jamie passes his passion for effective brand communication on to all of those he works with.

Agenda

Throughout our session, we will hone in on these specific areas of focus:

  • Making your workspaces irreplaceable
  • Providing a framework for building your own brand and culture playbook
  • Identifying your target audience
  • Recognising what you need to offer in order to drive this audience through your front doors

After the webinar has come to an end, attendees will each receive a toolkit of resources which will include useful resources to brand positioning frameworks.

You can catch up on what you missed from the webinar by watching the recording - just follow the link on the image below.

If you would like to be informed of other upcoming webinars, be sure to subscribe to our mailing list by entering your email into the field below.


Related stories

  • Why a CRM is Essential for Coworking Spaces (And How to Choose the Best One)

    Why a CRM is Essential for Coworking Spaces (And How to Choose the Best One)

    A customer relationship management platform (CRM for short) is what organisations use to manage relationships and interactions with both existing and potential customers. Its primary function is to streamline operations and communications to ensure a smooth customer - and employee - experience, while improving profitability.

  • Global Coworking Trends and Opportunities for 2025

    Global Coworking Trends and Opportunities for 2025

    Now well into 2025, the coworking industry continues to demonstrate strong momentum. With demand for coworking spaces remaining steady around the globe, it's clear that coworking is not just enduring—it's thriving. Let’s explore the major trends and opportunities shaping the global coworking landscape this year.

  • Creating Events that Drive Community Engagement in Coworking Spaces

    Creating Events that Drive Community Engagement in Coworking Spaces

    Community is everything in coworking, but a genuine sense of connection between members doesn’t magically happen overnight or by chance. Often, meaningful relationships take intentionality, effort, and time to build, with events being an effective vehicle for bringing people together around shared interests, goals, and experiences, creating opportunities for collaboration, and a thriving coworking culture. This article looks at creating events that drive community engagement in coworking spaces.

  • How the Right Coworking Software Can Transform Your Coworking Space

    How the Right Coworking Software Can Transform Your Coworking Space

    We all know that technology solutions are imperative to the day-to-day running of your coworking space, but the right coworking software can take it to the next level. It has the power to transform your coworking space into a highly profitable business, all while building a vibrant and engaged community. Let’s explore how the right tools can transform your coworking space.

  • How to Make Your Coworking Space More Sustainable in 2025

    How to Make Your Coworking Space More Sustainable in 2025

    Sustainability is becoming more and more important for coworking spaces. If you're thinking of making your space more sustainable, it's good to remember that there are lots of ways to go about it. From small details to bigger changes, everything adds up when it comes to reducing your environmental impact.

  • 5 Ways to Reduce Noise in Open Offices & Coworking Spaces

    5 Ways to Reduce Noise in Open Offices & Coworking Spaces

    Some people like working against a background of noise, while for others it’s their worst work nightmare. The truth is, our relationship with noise depends on our own preferences and the nature of our work.

  • ViDA Compliance Guide: 8 Essential Steps for Coworking Spaces in the EU

    ViDA Compliance Guide: 8 Essential Steps for Coworking Spaces in the EU

    Now that 2025 has arrived, the European Union's VAT in the Digital Age (ViDA) initiative is becoming a key topic for coworking spaces operating in the EU. But don’t panic—ViDA will be introduced gradually, with key changes taking effect from 2028. This major VAT reform aims to modernize tax reporting, combat fraud, and streamline compliance through mandatory e-invoicing and real-time digital VAT reporting for certain transactions.

  • Harnessing AI to Help Coworking Operators Understand Their Communities Better

    Harnessing AI to Help Coworking Operators Understand Their Communities Better

    After more than twelve years in the coworking industry, we’ve seen the movement evolve at an incredible pace, especially in recent years. Spaces have grown larger, making it harder for operators to truly connect with their communities. At the same time, expectations for higher service standards and increasing competition mean that creating tailored experiences and fostering long-term member engagement is more important than ever.

  • What Is Workplace Management and Why Does It Matter?

    What Is Workplace Management and Why Does It Matter?

    There has always been a need for workplace management – the process of organising and optimising physical spaces, resources, and operations to support people’s needs. But, as 28% of UK working adults were reported to work in a hybrid capacity last autumn (by the Office for National Statistics), the question of ‘why workplace management matters’ is more critical than ever. Let’s look at the workplace management benefits for your operations.

  • Exploring Coworking Software in 2025: 10 Key Nexudus Features

    Exploring Coworking Software in 2025: 10 Key Nexudus Features

    From automating daily processes to supporting your team in building a thriving community and boosting revenue for your business – coworking technology couldn’t be more impactful for flexible workspace operations. But with so many tools available, selecting the right tech stack for your coworking business can be overwhelming.

Cookie Warning

We value your privacy. This website uses and stores data such as cookies to enable essential website functionality, enhance your browsing experience, measure advertising performance as well as analytics and marketing.
By clicking 'Accept All', you consent to our use of your data.
Learn more