How Staples Studio increased annual revenue by 30% with the help of Nexudus

The Opportunity

With the rise in demand for flexible work, Staples, one of the leading retailers in the office supply market, launched Staples Studio by transforming areas of select retail locations into premium coworking spaces. Staples Studio breaks away from traditional offices, creating a welcoming, inclusive, and flexible work environment, as well as, curating best-in-class events, and offering networking opportunities for members to learn how to grow a successful business.

Whilst designing cutting-edge workspaces was a natural progression for Staples, a company at the forefront of the workplace revolution, managing the complex operational intricacies of multiple coworking spaces presented significant challenges for Staples Studio.

The Solution

Since 2023, Staples Studio has partnered with Nexudus to optimise the management of eight locations onto a centralised platform. Nexudus' multitude of native integrations, including Salto KS for access control, has enabled the North American team to streamline daily operations and instead focus on implementing a strategy to boost Staple Studio’s yearly revenue by 30%.

But that’s not all, members can use the Staples members app (powered by Nexudus) to easily access the buildings, book meeting rooms, pay invoices, and engage with the community by buying tickets for events or participating in online discussion boards. With the Nexudus platform, Staples ensures seamless connectivity for members, along with giving space operators the flexibility and scalability required to manage the entire Staples Studio portfolio.

The Impact

• The ability to create customised member packages and easily modify monthly plans has contributed to an average annual revenue increase of 30%.
• A white-label members app (powered by Nexudus) facilitating a 70% increase in meeting room booking revenue and a 25% increase in revenue from day passes.
• The Nexudus’ CRM functionality enabled the Staples sales team to get greater insight into leads resulting in an increase in new memberships by circa 17%

1. Everything You Need in One Place

Before implementing Nexudus, Staples’ previous space management solution created significant friction when managing coworking spaces across multiple platforms. A clear lack of integrations, lead to a disjointed member experience and severe operational inefficiencies. Nexudus brought everything together into just one centralised hub, the Nexudus platform—consolidating CRM boards, booking management, and event creation.

Member interactions are seamlessly facilitated through a fully white-labeled mobile app and a custom-designed online portal. The use of Staples' instantly recognisable branding across the platforms enhances the user experience and strengthens brand recall, reinforcing Staples' identity at every touchpoint with its members.

The Staples team cites Nexudus’ API-first approach as the platform’s key feature, enabling Staples to integrate its tech stack into Nexudus and manage everything from a single platform, resulting in a seamless user experience for members and faster, more efficient operations for the team. Staples was able to use Nexudus’ platform to easily track resources, customise packages, and adjust pricing—all without the hassle of managing multiple systems.

2. Taking Sales to the Next Level

When Staples first adopted Nexudus, they were primarily focused on managing coworking resources and improving member engagement. However, they did not anticipate how transformative Nexudus would be for sales enablement and plan customisation, giving Staples Studio the ability to offer a variety of memberships ranging from student membership at $25/day, full-time membership at $299/month, and private or shared offices starting from $599/month all from the Nexudus platform. The competitive pricing strategy enabled by the flexibility of the Nexudus finance modules, helped the team accommodate the unique needs of the market, which contributed to driving Staple Studio’s growth of revenue up by 30% per year due to the new competitive pricing strategy.

Previously, the Staples team had to create multiple contracts for each member to account for different pricing schedules or package modifications. However, with Nexudus, the Staples management team can easily edit and schedule pricing changes within existing contracts in seconds, reducing administrative tasks for the team.

3. Improved Forecasting and Revenue Growth

Since implementing Nexudus, Staples has seen substantial improvements in forecasting and revenue management. The unified Nexudus platform allows for more accurate tracking of key metrics, such as types of bookings, the number of bookings and the monetary value associated with each booking made by members, giving the executive team a clear picture of the insights associated with the booking performance of each coworking space.

Furthermore, Staples’ ability to generate bespoke events, and to sell tickets within the Nexudus platform, has contributed to fostering deeper community relationships and resulted in a 17% increase in memberships given the new amazing networking event opportunities that Staples was able to host via the Nexudus platform.

Staples leveraged Nexudus to streamline its operations and create a seamless experience for both members and the internal team, whereas before there might have been occasions where a resource was double booked or there might have been conflicting schedules. With the Nexudus online members portal members can now use a variety of features such as a calendar to check the availability of a resource, and book meeting rooms with a few clicks in real-time, contributing to a 70% growth in booking revenue given it is now easier for members to make bookings, and for the Staples team to track associated monetary value for each resource.

To learn how Nexudus can transform your space, book a demo here.