If you didn’t already know, #InternationalCoworkingDay falls on 9 August every year and is celebrated by coworking operators and their members everywhere. It’s held on 9 August because that’s when, in 2005, software engineer Brad Neuberg famously published an article that introduced the coworking concept to the world.
The article is still live and its message continues to resonate to this day: ‘If we work at a traditional 9 to 5 company job, we get community and structure, but lose freedom and the ability to control our own lives. If we work for ourselves at home, we gain independence but suffer loneliness and bad habits from not being surrounded by a work community.’
Neuberg writes about how 'coworking is the most ideal for those who work from laptops, such as computer programmers and writers’.
Fast forward 15 years from when the article was penned, and coworking has evolved to welcome a wider range of sectors. Nowadays, it’s not uncommon to find educators, healthcare workers and many others in our niche coworking spaces.
This week presents the perfect opportunity for you, as a coworking operator, to showcase what you do, raise awareness about the benefits of coworking and get people into your spaces. Here are 5 things you could do to commemorate the day this year:
The (Co)working Space in New Jersey is marking this year’s #InternationalCoworkingDay with a complimentary day pass for people interested in trying out the space. Those who want to take advantage of the offer need to register for a spot through Eventbrite.
Could you offer something similar? Nexudus customers can use our platform to create a free day pass event. You can make your events available to non-members and you’ll be able to set a maximum number of ‘attendees’ so that you don’t exceed your capacity.
Free day passes and free trials can help you attract new members by providing people with the opportunity to get a feel for your space, its amenities and community before they make a commitment. Even if a free trial-er doesn’t sign up, they might end up coming along to some of your future events, and could end up recommending you to their friends.
Let your virtual community know that it’s #InternationalCoworkingDay by amplifying it on your social media channels. There are lots of ways you could do this. For example, why not take the opportunity to highlight some members who have been with you from the start?
You could also share some statistics about your growth or how your space is utilised (Nexudus customers can use data from their Trends and Insights Dashboard to do this). Other coworking operators might find this information interesting, and it could help position you as a thought leader within the coworking sector.
You could also use the day to explain to the world what coworking means to you.
Mark the day by doing what you do best – facilitating something collaborative.
This doesn’t have to be anything big and time consuming, just a thing that everybody can participate in. You could create an #InternationalCoworkingDay playlist on Spotify and get members to add their favourite tracks, host a special brunch in your breakout space or ask members to share what they like most about your space in return for a treat. Providing they give permission, you could use their responses in your social media posts.
You don’t need to wait until January 1 to set a work resolution. Why not use International Coworking Day as an excuse to sit down with your team to set a new target? Setting goals will help ensure you maintain a growth mindset, a sense of focus and accountability. Here are some ideas:
You could start by sending out a questionnaire to your members. What services and amenities would they like access to? What’s missing?
Plan an access audit of your coworking space to determine how accessible it is, then act to make it better for your members.
Plan something you’ve never done before – whether it's hosting a community event, collaborating with another local business or setting a net zero goal.
Lastly, take a moment to thank the people who make your coworking space what it is: your teammates, members, investors, visitors and the local community in which you reside. You could show you care by welcoming local people into your space, providing members with free or discounted access to amenities, and sharing their successes on your socials.
Speaking of which, we’d like to thank all of our wonderful customers for their loyalty over the last decade (2022 is a milestone for Nexudus – we’ve just celebrated our 10th birthday). We’re very much looking forward to seeing what the future holds for our sector!
Subscribe to receive our latest content and news directly to your inbox
Being able to automate daily tasks can really transform the way your workspace runs. In this article we take a look at how revolutionary a good workspace management software can be for operators.
For those new to the coworking and flex workspace industry, getting to grips with managing a busy and growing workspace can be a difficult task. Fortunately, coworking software like Nexudus can automate many essential daily tasks, making life much easier for operators.
We have another free webinar coming your way next week, and this one is all about how you can ensure your Nexudus account is as secure as possible.
As the world continues to grapple with a wide range of issues, the inflation that much of the world is experiencing is a particular concern to the coworking and flex workspace industry. Read this article for Marc Navarro's insights into how coworking and flex workspaces can cope with rising inflation.
Looking for new markets to exploit for new memberships? In this article we take a look a five fast-growing markets which could prove lucrative markets to target for your coworking or flexible workspace.
With the rapidly changing and developing environment we have seen so far this year, there is much to look back on and assess. In this article, Marc Navarro takes a look at some of the major trends in the industry and how spaces are responding to them.
At the heart of the entire concept of coworking and what sets it apart from traditional offices, is the sense of community they create between their members. Here we look at how you can achieve this and the key things to consider.
Nexudus is 10 years old! To mark this special occasion we wanted to take a look at how far the platform has come over the past decade. Take a trip down memory lane with us in this special Nexudus retrospective.
Over the past few months, our Nexudus Insights reports have been taking a look at how meeting rooms and other resources are accessed in coworking and flex workspaces in different markets. This article sees Marc Navarro take a look at what the different findings say about working habits in the UK, US and Spanish markets.