Coming Soon: Nexudus Insights II

Coming Soon: Nexudus Insights II

Last month we released our first never Nexudus insights report: The past is fixed, the present is moving, the future is Flex!, what we believe to be the largest such study into the coworking and flex workspace industry to date. As those of you who downloaded this free report will know, it took a broad look at coworking and flex spaces, analysing over 3.5 million data points collected from over 90 countries. While there was a specific focus on the US, UK and Spanish markets, this was still very much an overview of the sector as a whole. 

Next week, we will be releasing the second report in the Nexudus Insights series, focussing on resource usage in flexible workspaces in the United States. This upcoming report is much more focussed in terms of its topic and will drill down into the specifics of how resources are accessed by users of flex and coworking spaces in the United States. 

This is particularly interesting, as an analysis of this topic gives a unique insight into the day-to-day use and activity within workspaces and how they can be viewed as an indicator of financial performance since they are such a key source and driver of revenues within the sector.

What questions will this report be answering, though? And what insights can workspace operators hope to gain from it? Well, that’s what we will be going through in this article, giving you a sense of what you can expect from this exciting new release.

So, without further ado, let’s get into it!

How do people use resources in workspaces?

This is a big question, and as we alluded to above, can give significant insights into how to run a coworking or flex workspace in the most efficient way possible. This comes down to a number of different factors including the length of time resources are generally used, particularly in the context of the time of day bookings are made. As our previous report showed, this varies significantly depending on the geographical location, which is why we are so excited to share our findings on how this takes place in US workspaces specifically. 

Does the price of a resource change the type of users who access it?

It will come as no surprise for workspace operators that there are generally different rates for bookable resources, such as meeting rooms, that are dependent on the status of the user accessing them. For example, it is by no means unusual for a workspace to charge a higher rate for Contacts than they do for Members.  

This is certainly reflected in the data we have gathered, and interestingly we have also seen a clear correlation between the average price of resources and the number of users within a workspace. You will have to download the full report to see the findings in full.  

Is there an optimum size for resources to maximise revenue?

This is a question that many of you working in the industry will have asked yourself at some point or another. With a finite amount of square footage in a workspace, being able to optimise the amount of space used by resources, not least by meeting rooms, is of enormous importance. 

Generally, we have seen that resources with a smaller capacity amount for almost half of the bookings across all data examined. As you might imagine this is reflected in the data surrounding resources with a larger capacity, which amount to the lowest number of booking proportionately.

Can we look at resource bookings and draw insights into how dynamic a community is?

This is one of the areas that is most interesting. By looking at the enormous amount of data collected since 2016, we are able to draw out insights into community dynamics and how they vary based on the size of a workspace. 

Without giving too much away, this is certainly an area that will be of significant interest to workspace operators, particularly those looking to expand their workspace. All we will say for now is that the data we have analysed certainly suggests a correlation between workspace size and community dynamics. 

To get the full picture of this, you will have to download the report when it is published in full next week.

 

We hope you are as excited as we are for the upcoming release of this second Nexudus Insights report, and we can’t wait for all to read it in full. This article is just a little teaser of what you can expect. 

As always, keep an eye on our social accounts for news on when the report is released. If you aren’t yet following us on LinkedIn, make sure to give us a follow here. Likewise, subscribe to our monthly newsletter below and ensure you never miss an update from us. 


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